Afiiliate Marketing 2

So, from the previous explanation, it seems pretty clear that the most important thing is to get traffic - and purchasing or clicking traffic - to your site.

There are a few ways to do so that are most common.

1) Organic Search Engine positioning
2) E-mail marketing
3) Advertising (including banners adv and Pay Per Click on Search Engines).

Now, each of these have their advantages and disadvantages. Search Engine Positioning is likely the cheapest way,but requires a lot of knowledge about how to manage your pages, the scripts, the keywords you go after and a constant amount of updating. Also, don't forget that any search engine positioning is prone to change and takes TIME!

E-mail marketing is dependent on getting a list. And of hitting enough people who are relevant enough. Also, there's a whole bunch of spam laws these days, so sometimes, this might not work that well. Something to always consider - the legaility of what you are doing. Again, if you can grow that list internally, you can control it. Purchasing al ist from an outside source can be difficult and potentialy dangerous legally. Don't forget, anything you send out there on a page affects how people see you.

Advertising - probably the fastest method of getting traffic to your site. The only problem being, advertising costs money. There are a few methods - search engine advertising and banners. Obviously, advertising varies in price depending on where and who. Rule of thumb - the more people who go there, the more expensive it'll be.

A few good places I've found thus far are : www.adbrite.com and www.blogads.com

I like both because they charge on a monthly basis and sometimes, you can find really good deals there. If you find one, lock it in for a few months because the chances are, the prices will rise.

Alright, basic 101 on getting traffic in. I'll talk more about Search Engine Optimisation in the next post.