Between Heaven and Earth

A discussion on industries, online marketing, my board game store and the Internet in general

My Photo
Name:
Location: Vancouver, Canada

Saturday, February 26, 2005

Search Engine positioning

A few points that I'll highlight quickly.

Firstly, the search engines take a while to find and index any site. Normal time frame would be between 6-8 weeks for the first time round. It can take up to 3-6 months for your site to even rank anywhere (Google does a thing called sandboxing where they stick you aside for a long time).

The basic principle of a search engine is that they are looking for the most relevant page for the user. The better they do that, the more likely peoplew ill use them, making them more viable to others advertising on their services/etc. So always remember, the basic principle of a search engine is to make the best possible choice.

To do that, in general, they look for sites with good (and a lot) of content for a specific keyword (e.g. a webpage talking about cars should always rank better than one about car fishing if you type "car" in). So as an Affiliate, if you wanted to join a company selling cosmetics, you would for example write about cosmetics in great detail.

Now, most search engines work a principle of counting the keywords and finding a ratio of it to the actual words on a page. The higher the ratio, in general the better. Of course, a page saying nothing but "cars" would be unacceptable since it has nothing of importance to a reader. So there is supposedly a cut off point. What the cut off point is, and how it is calculated - well.. that's a point for the search engines to hide.

It's always best to generate real content when creating an Affiliate page. That way, if someone physically eyeballs a page, they realise it is a true page and not a spam one. Of course, again, that content should be of some relevance.

Still, if there are a lot of page sout there with the same % of words and same form, how do you differentiate them? Google uses what they call "Page Rank". This is based off a combination of the incoming links and the content.

In general, the idea is simple. The more content on that page, the more useful it is, the more likely people will link to it. So a page that a lot of links coming in is considered more important than a page with no links coming in even if they both have the same content.

Alright. Basics up there. For more info, check out searchengineworld.com or webmasterworld.com

0 Comments:

Post a Comment

<< Home