Between Heaven and Earth

A discussion on industries, online marketing, my board game store and the Internet in general

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Location: Vancouver, Canada

Monday, February 28, 2005

Should I become an Affiliate?

Well, that really dpeends on yourself.

The first and most important quesiton I think you should ask is, do I want to spend my time looking at the computer. Because that's what you do in Affiliate Marketing...

Secondly, the quesiton becomes do I want to spend my time keeping up with the trends in Internet Marketing. If not, then the chances are, no, you don't want to become an affiliate marketer. At least, not full time. If you already have a site and are generating lots of traffic, then sure, get into it. It won't hurt your site too much especially if it's a hobby site. On the other hand, if you make your living off your site (e.g. it's a company website), then perhaps it might not be such a good idea. Look at your objective for your company website in this case.

Thirdly, do you want or know any HTML? If you don't, you'll need to learn the basics of it. If not more to get really good. If you aren't willing to learn, don't bother.

Lastly, are you patient? And willing to keep working on something that you won't see results for for about... ooh... 6 months? Maybe less if you have the money to spend on pay per click. But if you don't have the funds or are not willing to put it forth, then... well, it's a long wait. Do you have the staying power?

Realise that Affiliate marketing full time works for a very small number of people. And most of those don't make millions of dollars. They might make a comfortable living, but they are not the bill gates of this world.

So... something to think about.

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