Between Heaven and Earth

A discussion on industries, online marketing, my board game store and the Internet in general

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Location: Vancouver, Canada

Saturday, March 05, 2005

Google adwords up

And it's running.

So, thats another way to get money theoratically.

Now, about ad serving.

There are four major types of payment methods out there when you serve

CPC, CPM and CPA and set schedules

CPC- Cost per click is paid to you everytime someone actually clicks on the ads you serve. Good if you have a lot of relevant advertisements and new people coming in all the time

CPM - Cost per Impression (1000). That means everytime your advertisement shows up, it's counted as 1 impression. You get paid for each thousand of impression. If you have a lot of content and a regular reader base, this is possibly a better way to work it out

CPA - Cost per action. This pays whenever those who click through act on something. Basically, the same idea as Affiliates.

Set schedules - these are paid for hosting someone's advertisement on your site for a specific period of time, normally either weekly or monthly.

Alright, that's it for today

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